With smart phones becoming a lot more widely used, people these days are in regular communication with one another. The latter point has particularly poignant effects for business marketing and current businesses would be wise to capitalise on this fact. SMS marketing, social network marketing and barcode marketing are simply a number of methods that businesses could achieve this..
SMS marketing – international reach
By 2011 it had been estimated that there were 5.6 billion cellular phone owners globally. This brings an particularly substantial target market for business marketing by means of the use of SMS marketing. There’s the potential to get through to an astonishing amount of individuals throughout the developed, and also less developed places of the globe, by using this form of marketing.
There are 2 broad different categories that SMS marketing commonly falls into: SMS marketing surveys and direct promotion. Surveys are a way for a business to conduct market research whilst indirectly promoting the business, whereas direct promotion via SMS marketing enables businesses to send people offers and advertisements.
Social media marketing is massive, and only progressing more
It’s believed that about 845 million people use Facebook around the world, as of the start of 2012. This is just one of many social media websites that has encountered huge success in the past few years and carries on to grow day by day.
Social media provides excellent advantages for people interested in a particular business, like keeping up with their latest news and advertisements. Marketing through social channels, rather than SMS marketing, is much less intrusive on individuals but it is in addition more passive..
Barcode marketing – a step ahead
Among the most recent kinds of business marketing to be implemented by companies around the world is barcode marketing through use of QR codes. These codes are typically presented on marketing posters and can be read with a smart phone. When scanned, the code links the user to things affiliated such as a product, promotion or the business’s webpage.
Barcode marketing is set aside from SMS marketing and social network marking due to the unique factor of scanning an item such as a poster with your phone. QR codes deliver a clear, modern image for any business and additionally allowing the business to promote a specific product or service and give the user with more information.
Choosing to use these new marketing techniques is going to be crucial for any company that wants to stay competitive in the modern day. A business that makes certain it remains applicable to the ever changing twenty-first century target market will have to embrace the new marketing techniques of SMS marketing, social media marketing and barcode marking or they’ll miss out on a huge number of potential customers.
A company may use a number of marketing techniques if they want to reach a diverse range of people or could select a certain method like SMS marketing for a hands-on tactic or barcode marketing for a more passive approach.
This post was written by R. Deans on behalf of Collstream, experts in SMS marketing. For more information on SMS marketing please visit collstream.co.uk.
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Modern Day Marketing Tactics
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